Released on: January 29, 2008, 6:48 pm

Press Release Author: Checker Sedan

Industry: Transportation & Logistics

Press Release Summary: One of the premier automotive events of the year, The Meadow
Brook Concours d\'Elegance attracts thousands of auto enthusiasts to see the
beautiful, unusual and rare in the automotive world. It\'s also a great place to be
seen arriving in a luxury sedan or limo.

Press Release Body: \"In the 1920's, the first Concours d'Elegance was staged in
France,\" explained Tim McCarthy, Checker Sedan President. \"The custom automobile
coachbuilders and fashion couturiers of Paris were important luxury products. In an
effort to create a unique way to reach the market, an idea was developed of an
exhibition combining both automobiles and fashion.\"

Before World War II, the Concours d'Elegance format was popular and became a
premiere social event. The underlying objective was for manufacturers to reach the
market for these beautiful high design products. Concours d'Elegance was one of the
most elegant methods of selling products. The Concours d'Elegance was meant not only
as a car show, but also as a total extravaganza of style.

The Meadow Brook Concours d'Elegance has a different objective then historical
Concours D'Elegance's. The purpose of the event is to celebrate automotive history
and heritage. Fashion and unique cars are still on display without the marketing
purpose.

The Meadow Brook Concours d'Elegance collector car show and its art auction raise
money to help with the preservation efforts at Meadow Brook Hall.

Over the years, the Concours d'Elegance has raised and contributed more than
$5,000,000 to the preservation of the mansion; the former home of Matilda Dodge
Wilson, the widow of John Dodge and wife of lumber baron Alfred Wilson, which has
been a trademark of American automotive history.

Checker Sedan provides limousine Detroit service from the Detroit metro airport
servicing the Detroit Metro airport region. Detroit travel has never been easier
with limousine Detroit service for the city of Detroit. Checker Sedan, is an
affiliate of Soave Enterprises, a privately held management and investment company
founded by Detroit businessman Anthony L. Soave.

Web Site: http://www.checkersedan.com

Contact Details: Checker Sedan
26500 Van Born Road
Dearborn Heights, MI 48125-1340,
Phone: 313-963-1000
Email: Tim.McCarthy@CheckerSedan.com